Net neutrality is under attack. Again. *sigh*
For those unaware, net neutrality is the internet’s equivalent to free speech, a level playing field that doesn’t favor large corporations and their influence. It ensures that the internet remains a bastion of free-flowing ideas and content not regulated by advertisers or service providers. Once again, there is a push to end neutrality by internet service providers who seek to gain by being able to regulate content, give speed advantages to companies that pay a premium, and potentially throttle and refuse connection to content that it doesn’t agree with.
Allowing ISPs to be able to limit data and speeds means they will be able to charge each website for data prioritization, allowing users to have faster internet speeds while browsing a site. For ChunkaBuns, it would potentially mean having a very slow shopping site. Being an ecommerce store… this is our livelihood. It would be like having a line of customers on the sidewalk without being able to open the door to let anyone in unless we paid a doorman to open it for us. It could also substantially increase operating costs for small businesses like Chunkabuns.
This is why Chunkabuns is supporting the July 12th Day of Action and joining hundreds of small businesses and websites to let lawmakers know that we value our free internet.